Tesco Finest Brand Design
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Tesco Finest, exclusively for everyone.

Brand Guidelines

Brand Strategy

Packaging Design

"Three cylindrical tins with intricate bird and floral designs for Tesco Finest products, including Colombian Coffee and Hot Chocolate."

Tesco Finest brand design – celebrating every detail to uplift the everyday​

Inspired by the brand’s promise Every Little Helps, we created a new design strategy and packaging, working flexibly across multiple categories, to ‘celebrate every detail’ and makes each product delicious and special. Details that help elevate everyday moments and make the premium democratic.

"Close-up of Tesco Finest Fusilli Corti Col Buco pasta packaging, highlighting the Di Martino Family signature."
"A bowl of penne pasta with roasted cherry tomatoes, fresh basil, and crumbled cheese."

From special product varieties, expertly sourced​.

"A lineup of Tesco Finest jars containing Portobello Mushrooms, Semi Dried Tomatoes, Kalamata Olives, and Jalapeño Stuffed Olives."
"Illustration of a green olive, a halved red tomato, and a sprig of parsley on a textured surface."
"A jar of Tesco Finest Greek Jalapeño Stuffed Olives with a silver lid."

To mouth-watering ingredients perfectly combined to create the most indulging treat-moment.

"Various Tesco Finest dessert boxes, including Passionfruit & Raspberry Cheesecake and Tarte au Chocolat, on a yellow surface."
"An array of Tesco Finest cookie boxes, each with unique flavor combinations like Chocolate Orange and Belgian White Chocolate & Raspberry."

Our flexible approach heroes the products’ magic.​

"An assortment of colorful Tesco Finest coffee packages with different blends and origins."
"Tesco Finest Lightly Sea Salted hand-cooked crisps packet with nautical-themed background design."
"Roasted chicken legs in a creamy mushroom sauce garnished with rosemary in a black skillet."
"Rich chocolate truffles dusted with cocoa powder on a textured surface."
"Duck leg confit with red cabbage, potato gratin, and rich sauce on a white plate."
"Two slices of raspberry cheesecake topped with white chocolate curls, garnished with fresh raspberries."
"Assorted Belgian chocolates with various toppings and fillings next to a cup of coffee."
"Beef Cheek served with roasted carrots, mashed potatoes, and caramelized shallot, served with a glass of red wine."
"Sliced chicken breast stuffed with herb filling, accompanied by potatoe fondate and vegetables on a black plate."
"Halved Scotch egg with a runny yolk, served on parchment paper."

Elevating collaborations with renowned producers, allowing Finest to showcase its role as expert and eclectic curator.

"Close-up of hands painting vibrant yellow citrus fruits with green leaves."
"Tesco Finest Aged Blue Stilton cheese package with a map of Leicestershire in the background."

Our distinctive design system unifies and supports storytelling across over 1000 products.​

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