Brand Strategy and Packaging Design for Tesco Finest | Coley Porter Bell

Tesco Finest, exclusively for everyone.

Brand Guidelines

Brand Strategy

Packaging Design

Celebrating every detail to uplift the everyday​.

Inspired by the brand’s promise Every Little Helps, we created a new design strategy and packaging, working flexibly across multiple categories, to ‘celebrate every detail’ and makes each product delicious and special. Details that help elevate everyday moments and make the premium democratic.

From special product varieties, expertly sourced​.

To mouth-watering ingredients perfectly combined to create the most indulging treat-moment.

Our flexible approach heroes the products’ magic.​

Elevating collaborations with renowned producers, allowing Finest to showcase its role as expert and eclectic curator.

Our distinctive design system unifies and supports storytelling across over 1000 products.​