Oak Street Health - Coley Porter Bell

A brand built to serve
the under-served,
Oak Street Health.

Brand Strategy

Brand Architecture

Brand Identity

Brand Guidelines

A healthcare company taking aging out of the shadows.

The innovative Oak Street Health model puts older people at the centre of care and culture. We worked with this team to create a brand strategy and identity that sets the organisation up for its next chapter, by connecting it more closely with its audiences and purpose.