How we unearthed a story as rich as the soil it springs from.
Our audience for this premium wine needed a story to capture their imagination. And at an immersive workshop steeped in the peace of a Spanish vineyard we found it. Inspired by their unique winemaking process, we redefined the brand vision and created a beautifully crafted and paired-back design that evokes its remarkable origins.
Cultivating the remarkable.
The Change
The world of premium wine was changing. Pernod Ricard Winemakers were finding that having great products and iconic brands was no longer enough to capture the imagination. Their audience, Confident Connectors, wanted a story – something that would spark conversations around a dinner table or across the bar.
The Opportunity
At an immersive visual strategy workshop in the iconic Bodega Ysios, we redefined the brand vision as ‘cultivate the remarkable’. We crafted a brand story that reflects a distinctive winemaking process, and used this along with a powerful visual brand essence to brief the creative work. The result is a beautifully crafted and pared-back packaging design that evokes the specific conditions of each vineyard and reflects the incredible passion of Ysios winemakers.
The Result
“Ysios is a gem in the PRW Fine Wine portfolio. Our collaboration with Coley Porter Bell has captured the care that goes into our winemaking, with an honest rawness and handcrafted feel for our award-winning wines.”
Oliver dos Remedios
Global Marketing Director,
Pernod Ricard Winemakers
