Brand Strategy and Identity
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A brand built to serve
the under-served,
Oak Street Health

Brand Strategy

Brand Architecture

Brand Identity

Brand Guidelines

Brand Strategy and Identity: Taking aging out of the shadows.

The innovative Oak Street Health model puts older people at the center of care and culture. We worked with this team to create a brand strategy and identity that sets the organization up for its next chapter, by connecting it more closely with its audiences and purpose.

"Oak St. Health billboard advertisment in a city enviroment."
"Mock-up of Oak St. Health website homepage showing the new branding."
"Oak St. Health advertisement in city enviroment."
"Oak St. Health branding elements: Logo, color palette, typography, photography and illustration styles"
""Oak St. Health employee ID badge mack-up."
""Oak St. Health brochure showcaseing the new typography and illustration style on a green background."
"Doctor smiling and reviewing medical information with senior patients."
"Green Oak St. Health branded van for patient transportation."
"Group of happy senior friends hiking and laughing in a forest."
"Exterior of an Oak St. Health clinic building."
"Mature man swimming in the ocean with a woman in the background."
"Oak St. Health clinic waiting area with mural:"
"Two smiling senior women standing by a railing overlooking the ocean."
"Oak St. Health mobile app screenshots: Login, healthcare provider directory, and a provider profile."
"Large building mural advertisement for Oak St. Health. Abstract design with figures interacting."
"Oak St. Health social media graphics. on multi coloured background."
"Oak St. Health billboard advertisement."
"Portrait of a smiling senior woman wearing a pink shirt and a beaded necklace."
"Oak St. Health brand guidelines showing logo variations, color palettes, typography, photography, illustrations, and layout examples.

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