Brand Strategy and Identity

A brand built to serve
the under-served,
Oak Street Health

Brand Strategy

Brand Architecture

Brand Identity

Brand Guidelines

""Oak St. Health brochure showcaseing the new typography and illustration style on a green background."
"Doctor smiling and reviewing medical information with senior patients."
"Green Oak St. Health branded van for patient transportation."
"Group of happy senior friends hiking and laughing in a forest."
"Exterior of an Oak St. Health clinic building."
"Mature man swimming in the ocean with a woman in the background."
""Oak St. Health brochure showcaseing the new typography and illustration style on a green background."
"Doctor smiling and reviewing medical information with senior patients."
"Green Oak St. Health branded van for patient transportation."
"Group of happy senior friends hiking and laughing in a forest."
"Exterior of an Oak St. Health clinic building."
"Mature man swimming in the ocean with a woman in the background."
""Oak St. Health brochure showcaseing the new typography and illustration style on a green background."
"Doctor smiling and reviewing medical information with senior patients."
"Green Oak St. Health branded van for patient transportation."
"Group of happy senior friends hiking and laughing in a forest."
"Exterior of an Oak St. Health clinic building."
"Mature man swimming in the ocean with a woman in the background."
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