Cargill Brand Revitalization
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Cargill: Awakening a sleeping giant.

Brand Strategy

Brand Identity

Brand Guidelines

"A Cargill branded semi-truck is parked in front of large grain silos at a Cargill facility. The silos are silver and green with the Cargill logo prominently displayed."

Cargill brand revitalization – simplicity in the face
of complexity.

Managing a global brand across a vast, diverse organisation like Cargill presents unique challenges. This brand refresh, centred around a revitalised visual identity and a more consistent brand experience, helped Cargill unify its multiple entities, amplify its core values, and step forward confidently into its future.

"Examples of Cargill's bespoke typography and tone of voice - shown on a billboard against a blue sky."
"Cargill's logo detail, formed by interconnected lines."
"Cargill branded shipping containers showcasing updated colour palette and logo."
"A photograph carasel of Cargills human-centric approach, depicting Cargill employees and business areas."
"Example of Cargill's photography princples showing an aerial view of a logistics hub with lorries parked alongside long warehouse buildings."
"Example of Cargill's photography princples showing wind turbines standing tall on rolling hills shrouded in clouds, capturing the morning light as the sun rises."
"Example of Cargill's photography princples showing a combine harvester working in a golden wheat field, leaving neat rows of harvested crop behind."
"Example of Cargill's photography princples showing rows of large, cylindrical metal silos with conical roofs, part of an industrial facility, viewed from above."
"Example of Cargill's photography princples showing a yellow bulldozer scooping earth in front of a large mound of sand and soil, creating a rugged industrial landscape."
"Example of Cargill's photography princples showing an aerial view of a ship's open cargo hold filled with grain, docked at a port with blue ocean water visible."
"Example of Cargill's photography princples showing a silhouette of an oil pumpjack against a vibrant pink sunset sky, set in a flat landscape."
"Example of Cargill's photography princples showing rows of argiculture greenhouses from above."
"Example of Cargill's photography princples showing a serene aquaculture scene with circular fish pens floating on a calm lake, surrounded by misty mountains under a clear sky."
"Cargill's branding applied to various touchpoints."
"A smart tablet displays Cargill brand UX design, colours, and data visualisation."
"A smart phone displays Cargill brand UX design, colours, and data visualisation."
"Cargill's Instagram account displayed on 3 smartphones, showcasing the brands identity and tone of voice princples."
"Cargill's website displayed on a laptop, showcasing the brands revitalised identity."
"Example of Cargill's new branding applied across internal signage."
"Cargill's branding applied to conference centre screen."
"Two Cargill trucks, one with sacks and one with grain, parked on a lot. Two workers in safety vests signal between them. A large metal structure is visible at top left."
"A selection of pages from Cargill's Brand guidelines."

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