Thoughts - Page 3 of 12 - Coley Porter Bell

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01.25
Branding

Heritage brands

01.25
Branding

Brands are ideas

09.22
Brand identity

When is the right time to rebrand?

07.22
Brand purpose

How to Align Brand and Culture to Build a Prosperous Workplace

03.22
Branding

Glossier: the tale of a fast-growth brand that went south

A lady with a Boots canvas bang slung on her back

10.20
Brand

Rebranding an iconic company: Boots

04.21
Co-branding

The Gucci Balenciaga debate

03.24
Brand strategy

Sector Perspectives: Insurance

02.24
Technology

Hi-fi, lo-fi, AI: an unexpected contrast in modern branding

02.24
Brand strategy

How new products keep FMGC heritage brands alive

01.24
Immersive

Things we like #11: Behind the Red Moon

01.24
Brand

Why mascots still have brand magic

01.24
Brand strategy

Lean In Or Luck Out: Why Brands Need To Appeal To America’s Over-50s

11.23
Branding

The Immersive Makers: Episode 2 – Nick Whitmore, Toy Sculptor

11.23
Branding

The Opportunity for Healthy Private-Label Ranges