Thoughts - Coley Porter Bell

Home » Thoughts

Featured

01.25
Branding

Heritage brands

01.25
Branding

Brands are ideas

09.22
Brand identity

When is the right time to rebrand?

07.22
Brand purpose

How to Align Brand and Culture to Build a Prosperous Workplace

03.22
Branding

Glossier: the tale of a fast-growth brand that went south

A lady with a Boots canvas bang slung on her back

10.20
Brand

Rebranding an iconic company: Boots

04.21
Co-branding

The Gucci Balenciaga debate

04.25
Branding

What’s the idea of the ’office’?

04.25
Branding

3 tips for evolving British brands

03.25
Branding

From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand

03.25
Brand strategy

Looking Back to Look Forward: How Brands Can Leverage Nostalgia in 2025

01.25
Branding

Heritage brands

01.25
Branding

Brands are ideas

12.24
Brand strategy

From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

10.24
Branding

Don’t chase the likes at the expense of the fundamentals