Thoughts - Coley Porter Bell

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01.25
Branding

Heritage brands

01.25
Branding

Brands are ideas

09.22
Brand identity

When is the right time to rebrand?

07.22
Brand purpose

How to Align Brand and Culture to Build a Prosperous Workplace

03.22
Branding

Glossier: the tale of a fast-growth brand that went south

A lady with a Boots canvas bang slung on her back

10.20
Brand

Rebranding an iconic company: Boots

04.21
Co-branding

The Gucci Balenciaga debate

03.25
Branding

From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand

03.25
Brand strategy

Looking Back to Look Forward: How Brands Can Leverage Nostalgia in 2025

01.25
Branding

Heritage brands

01.25
Branding

Brands are ideas

12.24
Brand strategy

From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

10.24
Branding

Don’t chase the likes at the expense of the fundamentals

10.24
Healthcare

Same old, same old

09.24
Brand
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Navigating the creative revolution: how brands can thrive as creation overtakes creativity