- Coley Porter Bell
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Private label sales in the US are growing, as shoppers are both looking
to save money and realizing that store brands don’t mean a compromise
in quality.

6.6%

Private label sales rose 6.6% in 2023

$133.5bn

Value of private label sales in 2023

21%

Projected increase in private label sales 2023-28

$162bn

Projected value of private label sales 2028

70%

Percentage of US adults more open to trying private label sales

We‘ve worked with leading retail and
grocery brands on 4 continents.

We believe what we’ve learned there can help you ride the wave of own brand here in the US and wanted to share some of our retail work.

For more details on our work with
Tesco, follow the links.

View all work