Written by: Michela Graci, Strategy Partner
Running a global FMCG company is more nuanced and complex than ever before. In the digital age, global growth is far more continuous and incremental in nature. But with this new approach comes risk and challenges. This is particularly difficult when you have many brands to manage across many culturally different and international markets. Driving business growth via a consistent international mindset across your brand portfolio is critical – one that’s geography-agnostic, linguistically inclusive, aligned, balanced, and carefully honed.
Strategy Partner, Michela Graci, writes for The Grocer on the challenges and pitfalls of not getting global brand design and management right, how to successfully manage portfolios and provides three guiding principles to ensure growth in 2024 and beyond:
- Consistency
- Flexibility
- Efficiency
Read the full article here to learn more.
