Last week we posted about the trials and tribulations of naming, prompted by Farrow & Ball new range of colourful paint names. Our team was so inspired that they went away and created some names of their own. Here’s a few that we liked:
Frosted Blackberry – evoking a midnight blue softened by an opaque white. London Smoke – the heavy billowing grey that casts an all too familiar pall over the city in winter. We also created Smudged Sandstone; a name excavated from the memories of a childhood spent trudging around the UK’s country houses. Apparently, the perfect day out with a nice cup of Slightly Tannic Tea.
Our names were inspired by experience, observation, emotion and memory. They are descriptive, but their two-word compound construction provides the additional space for evocative elements. It’s those twists, juxtapositions and alliterations that make a name sticky, memorable and Unordinary. Strangely still no call from Farrow & Ball to snap up Ant’s Knee Shampoo though!
